Thank you for your comments regarding changes to the 2008 sports coverage on Australia Network. To expedite a response I am writing at once to all who have written directly to me and as such cannot not respond to individual points. Be assured that all of your emails have been passed on to the Head of Programming and the Chief Executive for their review.
As you would be aware there are numerous changes to the schedule for sport in 2008. The changes have an impact on all sports and do not only impact AFL coverage. The changes to the AFL schedule will see one less match broadcast per week and shifting the broadcast time for two matches. The current schedule has been made based on numerous factors including the mandated positioning of Australia Network by DFAT, our understanding of our primary and secondary audience preferences, financial implications, programming efficiency and time zones. Australia Network is not a sports channel and as such we cannot revert to a sports only schedule during Australian winter sports seasons.
We constantly review the schedule to maximise the viewing experience. The Programming Department is currently reviewing the possibility of achieving improvements to the schedule it can deliver to AFL viewers. Should we be able to make improvements to the schedule for AFL viewers, they will be announced through australianetwork.com/sportslounge and the Sports Lounge Newsletter. I encourage you to keep across this site for information on the AFL, Rugby and NRL coverage in 2008.
Should you have further comments, now or in the future, regarding the coverage of AFL or other programming on Australia Network, I recommend that you make the comment through the Australia Network “Contact Us” system located on the website at . This system provides Australia Network with the ability to review overall comments and trends and ensure that the sentiments of emails are not lost in an individual’s email inbox. Further emails made directly to Australia Network staff on this issue will not receive a response.
I hope that you get an opportunity to enjoy all sport on Australia Network this year and you join us through the associated Dream Team Competitions at and .
All the best.
Chief Operating Officer